Skip to main content
Texas Tech Public Media PBS NPR

We Are PBS Y'all! | Texas Tech Public Media

We've had many identities over the years, from KTXT-TV to KTTZ-TV, and now Texas Tech Public Media. We want you to know that we're still the same PBS Y'all!

Your Lubbock PBS Station has had many identities over the years, and although we may have a new look now, we want you to remember we're still PBS Y'all!

We are Texas Tech Public Media, serving as your PBS and NPR stations. PBS Y'all is our brand launch campaign to set the record straight and connect with you, our audience in a new meaningful way. This rebrand is a part of a national effort, coinciding with the 50th anniversary of PBS.

We are so excited for this new era of media, and we hope you are too!