KTTZ: Educate. Innovate. Inspire.

Mission:
At KTTZ-TV our goal is to be a town square, dedicated to sharing the diverse voices of Texas Tech University and the city of Lubbock. We strive to explore our shared curiosities, make you laugh, cheer and reflect. Challenge you, educate you, inspire you, and innovate on your behalf. We strive to create a viewing experience that gives you pride in your community, pride in your University, and is home, for every one of us.